where design

Great things happen at intersections, like when design and business come together to create something extraordinary.

The kind of magic that turns big ideas into real impact—where creativity meets strategy, and human solutions drive measurable success.

meets business

latest
projects

LEADERSHIP
Values

I believe true leadership comes from commitment, not authority. By living my values every day, I create meaningful impact and seek to inspire those around me.

01.

Curiosity

The power of a good question drives me. Curiosity fuels my desire to explore new ideas, challenge the status quo, and uncover insights that drive meaningful solutions. Whether diving into user behavior, emerging technologies, or business models, I believe curiosity is the catalyst for innovation and continuous growth.

DESIGN RESEARCH
Market research
competitor analysis
iterative testing
02.

Creativity

Good ideas can come from anywhere when teams feel empowered to contribute freely. I believe creativity thrives in environments that encourage experimentation and embrace uncertainty as part of the process. I focus on fostering spaces where bold thinking and diverse perspectives come together to unlock creative confidence.

WORKSHOPS
PROTOTYPING
STORYTELLING
03.

Purpose

Every project I take on is driven by a deeper sense of purpose of creating meaningful change that aligns with both user needs and business objectives. I focus on aligning design decisions with long-term impact, ensuring that every product, experience, or initiative contributes to a greater goal.

Vision alignment
DEFINING METRICS
roadmapping
04.

service

Great design is an act of service—helping businesses grow, advocating for people, and bringing teams together. I believe in giving more than I take, and I use this approach when mentoring designers, building inclusive experiences, or contributing to the larger design community.

mentorship
volunteering
ADVOCAVY
05.

safety

I was bullied as a kid, and have lived the longterm effects of not feeling safe. Creating psychological safety is at the core of my leadership approach, and I strive to cultivate environments where individuals feel empowered to take risks, share ideas openly, and collaborate without fear of failure. I believe that people do their best work when they feel safe, and that's where high performing teams shine.

team contracts
ALLYSHIP
"YES, AND"