YETI, the brand, needs no introduction. YETI bags? That’s another product story. During the pandemic, as people sought solace and inspiration in the great outdoors, YETI saw an opportunity to expand their brand beyond coolers and drinkware. They launched a new line of backpacks designed to elevate every outdoor adventure. To support this launch, YETI needed a product detail page (PDP) that combined the best of e-commerce fundamentals with an immersive, inspiring content experience. This project was not just about selling a bag—it was about storytelling. The challenge was to present these products in a way that conveyed their quality and craftsmanship while inspiring customers to dream about their next adventure.
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YETI is about movement and momentum, and being inspired to unpack wild adventures. Conjuring the same feelings you might get gliding across an open wave face, floating down a field of snow or savoring wild caught game — success meant merging elements of digital, tactile and delightful design. I brought expertise in e-commerce UX to meet the basics while exceeding the ask. I also created over 100 unique interaction prototypes to nail this.
Crafted in CHICAGO
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