Closed on Sunday, but every day is a playday. When playgrounds shut down during the pandemic, Chick-fil-A needed a new way to engage families. More than a quick-service restaurant, they saw an opportunity to redefine "play" in a shifting media landscape where traditional advertising was losing impact. CFA Play was created as a brand-first entertainment platform to drive engagement, increase visit frequency, and strengthen brand loyalty. Unlike passive entertainment apps, CFA Play encouraged co-play, ensuring that parents and children spent meaningful time together—interacting, learning, and creating moments that mattered.
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Six hundred thousand more families are spending more time together. That's the KPI.
The ability to create fun, memorable experiences for families hinged on an app that felt alive. I experimented with interactive prototypes to demonstrate rich transitions that brought the app to life and reinforced its mission of fostering co-play
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Play effectively combined multiple experiences into one cohesive platform, offering recipes, crafts, jokes, words of the day, conversation starters, streaming content, podcasts, and animated books. This multifaceted approach made the app a one-stop destination for family entertainment and engagement.
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Crafted in CHICAGO
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